Moniker, a provider of Domain Asset Management services, continued to lead the industry in premium adult-related domain name sales having successfully brokered the sale of FreePorn, an adult entertainment portal, for US $4 million. Separately, Moniker also finalized its domain name auctions at Internext Las Vegas, grossing more than $1.5 million in domain name sales from that event.

The sale of FreePorn marks one of the largest two-word domain name sales in history and is the largest domain transaction of 2008, to date. The site was launched in 1996 and has consistently been one of the largest portals of free, adult entertainment on the Web. The site has continually gown in page and traffic rank according to Alexa.

“A marketable domain name is crucial to the success of any online adult entertainment business, perhaps more so than in any other industry,” said Monte Cahn, co-founder and President of Moniker. “FreePorn is generic in nature, helping its new owner benefit from direct navigation and general in- bound inquires directed at the site daily.”

Fox News business – Domain sale 4 million