I got a call from a friend of mine. He said he had an idea that I would like. “Buy a death car”.
Strategic Goal: Create buzz.
1. Build a mass marketing machine to raise awareness for XXXchurch.com.
2. Create a portable video set for interviewing people with stories about porn.
3. Think outside the box.
Issue 1. Hearses are rare and expensive. // Answer. We spent 12 hours in one day to find the purple death mobile.
Issue 2. Weird people have hearses. // We bought this hearse from a nudist who took it to Burning Man. We don’t want to know what he did in that back.
Let the Hearse redemption story begin.
Here’s the start.
We went from a 1950 Packard to a 1965 “3 Way” (suicide doors) Cadillac hearse. I brought our MFC mechanic (Olympia area) from Scotty’s Garage with me to check it out.
There were multiple things we needed in this hearse.
1. We needed space inside to install a back bench seat for video interviews, photos and room for video gear.
2. Suicide doors create an inviting entrance for people who are leery of getting into a hearse.
3. We wanted a somewhat flat sided hearse for easy readability for the vehicle wrap.
4. Dependability. Our mechanic took the car for a test drive and checked out the bored out 429 big block.
Here’s a video of it when we first showed up.
http://www.youtube.com/watch?v=uRYRMgGJsDg
We are getting it designed right now and will be ready for a rocking Halloween party.
Stay tune…