On the day of America’s biggest game, hundreds of churches will tackle one of America’s biggest problems by observing National Porn Sunday.

The focus of Porn Sunday on Feb. 6 is to get churches and pastors openly talking about pornography and sexual addictions, what organizer Craig Gross calls the “elephant in the pew,” a subject they need to discuss but tend to avoid.

Two days after the NFL holds its Media Day, Gross and a 25-foot inflatable elephant will meet the media next to a billboard in Dallas that says, “95 million will watch the Game; 40 million view XXX everyday! Nationwide – PornSunday.com.”

The event and location details are below:

Thursday, Feb. 3, 1:30 p.m.-2:00 p.m.

CT Southbound Central Expressway at Forest Lane in Dallas.

Gross will answer questions regarding Porn Sunday and the local Dallas event at the Addison Convention Center. Several NFL players, including Green Bay’s Ryan Pickett, Seattle’s Matt Hasselbeck and Dallas’ Jon Kitna, will appear in a video that is the heart of the Sunday Service.

Craig Gross will appear at a Dallas-area service hosted by Presence Church at the Addison Conference Center at 15650 Addison Road at 11 a.m. CT on Feb. 6.

Craig Gross is the founder of XXXchurch.com, a web network that helps people struggling with pornography and sex addiction. He is the author or co-author of seven books and has been featured in many media outlets, including GQ magazine, “Good Morning America,” Newsweek, CNN, The Los Angeles Times, “Nightline” and The New York Times. HLN, MSNBC and “The Tonight Show with Jay Leno” have mentioned National Porn Sunday this year.